This information can be used by mobile game developers to decide which genre to focus on for maximum profitability. RPG games are the most popular and profitable genre in the mobile gaming industry. RPG is the most profitable mobile gaming genre, earning 31% of in-app purchase spending on games in 2022. Therefore, companies should consider how to better engage with female gamers in order to maximize their potential. Women prefer playing on mobile and tend to play mobile games more frequently than men, yet are less likely to identify themselves as gamers. Women make up nearly half of the mobile gamers in the US, and 65% of women aged 10-65 play mobile games. These players tend to have higher than average income and higher education. Thus, it is a lucrative and growing industry, and businesses should consider investing in mobile gaming to capitalize on this growth. Mobile gaming is the largest market share within the gaming industry and is growing at a faster rate than the overall games market. Mobile gaming accounts for 53% of the global games market, bringing in US$103.5bn in revenue and representing a growth of +5.1% as of 2022. This shows the increasing popularity of mobile gaming and the potential for growth in the mobile gaming industry. Mobile Gaming Industry Statistics Overview The in-game advertising market is estimated to grow at a CAGR of 7.08% and reach US$221.511bn by 2027, having been worth US$137.266bn in 2020. The 2020 US mobile players survey shows that 49% of users identify as committed players, with 18-34 being the most prevalent age group and an equal number of male and female gamers. Mobile gaming segment revenue is projected to increase from US$315.90bn in 2023 to US$419.70bn by 2027, with the number of users reaching 2.32bn people and user penetration increasing from 25.1% to 29.2%.
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